What is the "Word Faith movement"?

"[Kenneth] Copeland teaches that Adam was 'created in the god class,' that is, he was a reproduction of God. 'He was not subordinate to God, even. . . . [Adam] was walking as a god. . . . What he said, went. What he did, counted. [And when he] bowed his knee to Satan and put Satan up above him, then there wasn't anything God could do about it, because a god had placed [Satan] there." - Charismatic Chaos (MacArthur)